Manager, Marketing Communication (MarCom)

OSRAM Opto Semiconductors (Malaysia) Sdn Bhd - Bayan Lepas Free Industrial Zone 11900 Bayan Lepas Penang Malaysia
Roles and responsibilities:

The Marcom Manager is responsible for driving the success of GL (General Lighting) products and the brand promise in defined Asian regions. This person will:
 
  • Implement the regional Marcom strategy, digital marketing, brand and marketing communication, and event marketing. Ensure that the regional marketing and advertising plans are consistent with the current OS strategy and demonstrate effective management of the marketing, advertising and promotional activities of the organization.
  • Develop with the Global General Lighting Marcom Manager and the Marcom Manager in the APAC region the unique brand of GL for the professional and consumer market and implement diverse plans on application level for defined countries in Asia.
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
  • Manage all Corporate and Regional Marketing communications with the distributor network in the defined countries and in alignment with the other APAC distributor network activities
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences
  • Work with the GL segment to cultivate reference accounts for products, identify client success stories where possible and work with marketing to create appropriate case studies
  • Manage the regional budget and align the annual budget planning with Marcom APAC and the global Marcom department, monthly reporting
  • Internal reporting and other duties as assigned
Project Management and Competitive Intelligence
  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
  • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
  • Leading external service providers such as marketing and event agencies, graphic designers, digital marketing agencies
  • Understand the products offerings and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
 
Required Skills / Special Qualifications:
  • Master’s degree or equivalent professional experience in Marketing and Communications
  • 7-10 years of professional marketing and communications experience in multinational companies
  • International expertise, having worked in international projects with multi-cultural skills
  • Creative thinker, excellent listener and communicator, strong communication and presentation skills
  • Familiarity with steering external agencies and other service providers
  • Experience in working closely with engineers and other technical personnel as well as communicating with the sales organization, having a strong affinity for technical information 
  • Fluent in English, Bahasa Malaysia and Mandarin


Open 03 Januari 2018
Closed pada 02 Februari 2018

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Profil Syarikat

OSRAM Opto Semiconductors (Malaysia) Sdn Bhd

OSRAM Opto Semiconductors (Malaysia) Sdn Bhd

Malaysia - Penang

OSRAM Opto Semiconductors (Malaysia) Sdn Bhd first established its presence in Penang in 1972. And we were one of the pioneer companies to be set up on the island, widely recognized as the Silicon Valley of the East and home to many of the world’s multinational corporations. Today, as one of the largest and best equipped OSRAM Opto Semiconductors production facilities, with an overall floor space of 55,000 square meters, the Penang operations features cutting-edge development capabilities and has already employed 4,900 staff as of 2013.
 
Currently OSRAM is a significant participant in the professional opto semiconductors market, with substantial market shares in Surface Mounted LED, Intelligent Displays, Infrared Components and High Power Laser Diodes. In 2009, we expanded our production capacity by opening a new LED chip fabrication plant, the world’s most advanced chip factory. By supplementing the Regensburg production site in manufacturing LED chips, this plant is the first to export strategic technological capabilities to a region outside of Germany.
 
And with our relentless pursuit in innovation, we are ready to accomplish even more in the near future.
 

Mengapa bergabung dengan kami?

Cultures and Values
Our values are the key differentiating traits of the OSRAM Opto Semiconductors corporate culture. These values guide us in our mission, whilst creating unique opportunities for every employee to flourish within a highly creative atmosphere.
 
Our Vision & Mission 
 
"LIGHT THE FUTURE"
We shape the Future of Light by Advancing Solutions for Illumination, Visualization and Sensing.
 
Our Values
 
Speed
  • We value the opportunities of change
  • We drive performance by speed in processes and projects
Quality
  • We provide best quality and service to our customers from the beginning
  • We strive for continuous improvement and show zero tolerance to defects
Focus
  • We set priorities and are consistent in achieving our targets
  • Our focus is driven by our customers’ expectations
Trust
  • We encourage and honour initiative, creativity and commitment
  • We build on the capabilities of each other and value working in teams
 
Benefits
At OSRAM, successful candidates can be assured of a competitive salary and comprehensive benefits package and an innovative working environment that fosters professional excellence, career advancement and personal growth.
 
OSRAM Opto Semiconductors (Malaysia) Sdn. Bhd. is an Equal Employment Opportunity employer and believes diversity in our workforce provides a competitive advantage. We are committed to providing an environment where all individuals are treated equally and where people feel their talents and potential are recognized.